FOUR NEW PS

FOUR NEW PS
I think that is different approach of McMarchy´s 4Ps, but never a substitute.
Although the communication and customization of products through Internet is increase everyday,but this don´t to mean that marketing is in danger.
I don´t relieve that marketing tries to impose a brand rather it have made needs.
The SIVA Model is right posible version alternative to the 4Ps of marketing manegement.

SANDRA V.P.