The four new P´s

In the text there are four new p´s moreover the other P´s
The new P´s are: Personalitation, Participation, Peer to Peer and Predective modeling

Personalitation: the use of Internet to customize the products and services to continue to push this idea forward.

Participation: make the customer participate in what the brand should stand for.

Peer to Peer: this uses the new technologies in the market,so everyone can exchange information.

Predective Modeling: all the questions are applied in the market problems.


Do you agree with the author? Do you think that 4P's are that important?

I agree with the author, I think the new four p´s are important, but
in my opinion the new P´s aren´t as important as the old four P´s.

Juan Antonio Bascón Naranjo SR2U