In our opinion the new model of marketing isn’t very probable that it will replace the previous model of marketing - the 4P´s (Product, Price, Publicity and Placement). Because in the investigation of market it’s necessary for the company to study the 4P to know the behaviour of all the market. This study is very important to know the competition, customers, environment, objective, reduce risk, and to take a decision. All this system it’s very good for the company and will take it to a good position in the market.


Carmen Santos Fernandez
Alexis Caswell Calabia
Carmen Mª de las Casas García