Summary and answer the questions

Summary and answer the questions

This texts are a little summary of new four Ps, that they are: Personalization, it mean to expand the new technologies for the customization of market; Participation, this mean that the information are democratization because the customers participate in the market world; Peer-to-Peer, this explain that companies are trying to influence the customers for the advertisings with the brand image; and Predictive modelling, this mean


Do you agree with the author? Do you think that 4Ps are that important?
No, we aren’t because, in our opinion the older Ps were more important, because this are focuses to customer and they are more specific, whereas the old Ps are more general, the old Ps were more important for this reason but alone this is our opinion.

Antonio Payán Domínguez
Iván Solís Perejón